Former Sony Chairman and Founder of Quantum Leaps Nobuyuki Idei talks with CEIBS E-Platform’s Sammi Shen about his years at Sony, entrepreneurship, and how artificial intelligence will help transform the world of business.
Quantum Leaps is an innovation consulting and investment firm. Visit the company website
Nov 17, 2016
Silicon Valley venture capitalist reveals the secrets of entrepreneurship
Steve Hoffman (a.k.a. Captain Hoff) is a serial entrepreneur, author, investor, and the Captain and Chairman of Founders Space. During his visit at CEIBS, Hoffman revealed the differences between Chinese & American entrepreneurs and what traits make them successful. He also spoke about what mistakes should be avoided and how to start over again if you fail.
Nov 2, 2016
Luxury Brand Management Through Emotions
Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and needs, growing humanisation,” said the author of Luxury Sales Management, Winning over the Strategies of your Brand Ambassadors. This means transforming sales teams, already in traditional bricks and mortar stores, into brand ambassadors.
Can Niche Brands Become Big Luxury Brands?
Andrew Wu, LVMH Group President for Greater China, gives his personal insights on whether small or niche brands can achieve big brand status. He also talks about how to stay on top of the luxury industry once you get there.
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