CEIBS Associate Professor of International Business and Strategy Shameen Prashantham met up with Head of BMW Startup Garage Gregor Gimmy in Munich. Listen as Gimmy explains how he pulled off a “startup” inside such a huge and very traditional corporation.
Read Prof. Prashantham's article Microsoft Starts Up in which he shares his insights on how large companies can work with new ventures to drive innovation.
Read more about Prof. Prashantham's research on how multinationals can engage with emerging market startups here.
Find out about Prof. Prashantham's book, Born Globals, Networks and the Large Multinational Enterprise here. In the book he explores international entrepreneurship and the influence that multinational enterprises have on the accelerated globalization of young firms.
Visit BMW Startup Garage here.
